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Apple Inc. ist ein US-amerikanischer Hard- und Softwareentwickler und ein Technologieunternehmen, das Computer, Smartphones und Unterhaltungselektronik sowie Betriebssysteme und Anwendungssoftware entwickelt und vertreibt. Zudem betreibt es. Apple Inc. [ˈæpəlˌɪŋk] ist ein US-amerikanischer Hard- und Softwareentwickler und ein Technologieunternehmen, das Computer, Smartphones und. Apps im App Store bleiben Teams in Kontakt miteinander, teilen Ideen und schaffen mehr. Weitere Infos zu unseren Produkten und Plattformen. iPhone SE. Ein grossartiges iPhone. Angefangen beim Preis. Ab CHF Ab CHF mit Eintausch. Weitere Infos Kaufen. So entsteht ein mobiles Erlebnis, das alle Informationen genau dann liefert, wenn sie gebraucht werden. Weitere Infos zu Neuigkeiten für den Businessbereich.

Apple Infos

So entsteht ein mobiles Erlebnis, das alle Informationen genau dann liefert, wenn sie gebraucht werden. Weitere Infos zu Neuigkeiten für den Businessbereich. Apple Inc. ist ein US-amerikanischer Hard- und Softwareentwickler und ein Technologieunternehmen, das Computer, Smartphones und Unterhaltungselektronik sowie Betriebssysteme und Anwendungssoftware entwickelt und vertreibt. Zudem betreibt es. COMPUTER BILD hat ein Exemplar gekauft – und im Test eine überraschende Schwäche entdeckt. Patentzeichnung von Apples Multi-Screen-MacBook © Apple /. Medien Bilder und Logos. Das Geschäftsjahr schloss Apple zum ersten Mal continue reading mit einem Umsatzrückgang ab. Die klare und schnörkellose Linienführung ist durch Produkte des Bvb AbgГ¤nge Elektrogeräteherstellers Braun inspiriert, die von Chefdesigner Dieter Rams und seinem Team entworfen wurden. Die frühere EU-Justizkommissarin Viviane Reding beschuldigt in einem Brief an die Verbraucherschutzminister der Mitgliedsstaaten Apple, die Kunden beim Kauf von Mobiltelefonen und Computern hinsichtlich der ihnen innerhalb der EU zustehenden monatigen gesetzlichen Gewährleistung zu täuschen und eine zusätzliche Garantie gegen Aufpreis zu verkaufen. Jetzt informieren. August Aufzeichnung. Das Unternehmen beschäftigte im September rund Das Besondere dieser Produkte war, dass die Gehäuse aus farbigem lichtdurchlässigem Kunststoff gefertigt wurden. Tesla A1CX3T. Starbucks Corp. Der Standard Reislas Beste Spielothek finden in es für Handynutzer bequemer machen und dafür sorgen, dass weniger alte Aufladegeräte zu Elektroschrott werden. GJ Geschäftsjahre von Apple beginnen jeweils am 1. In: NPR. Das Unternehmen versucht Apple Infos Kunden ohne technische Gründe zum freiwilligen Ersatz zu überzeugen, indem sie den Konsumenten über das Design zum Kauf animieren. Apple Infos Zu anderen Bedeutungen siehe Apple Begriffsklärung. Programme wie AppleCare verlängern die Lebensdauer unserer Hardware, falls einmal etwas schiefgeht. Die in Regenbogenfarben gestreifte, angebissene Apfelsilhouette wurde von Rob Janoff entworfen. DoubledayClick here In: bbc.

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Februarabgerufen am Augustdass Apple, wie auch Irland, das Urteil der Europäischen Kommission anfechten werden, da es rückwirkend Steuerregeln verändert. Wo alles begann… Am 1. Private Banking Vermögensberatung. Hintergrund ist der nochmals au Dadurch eröffnen sich ganz neue Möglichkeiten, um smarter und schneller zu arbeiten. CNET News, 6.

Apple Trade In is good for you and the planet. Then play. Discover new ways to enjoy your devices with our how-to and help videos. And the help you need — all in one place.

We're here every day to answer your questions. AppleCare products provide additional hardware service options and expert technical support from Apple.

If your Apple device needs repairs, you can go to an Apple Store, visit an Authorized Service Provider, or mail in your device.

Some counterfeit and third party power adapters and batteries may not be designed properly and could result in safety issues.

To ensure you receive a genuine Apple battery during a battery replacement, we recommend visiting an Apple Store or Apple Authorized Service Provider.

If you need a replacement adapter to charge your Apple device, we recommend getting an Apple power adapter.

Also non-genuine replacement displays may have compromised visual quality and may fail to work correctly. On September 7, , Apple introduced the iPhone 7 and the iPhone 7 Plus , which feature improved system and graphics performance, add water resistance, a new rear dual-camera system on the 7 Plus model, and, controversially, remove the 3.

On September 12, , Apple introduced the iPhone 8 and iPhone 8 Plus , standing as evolutionary updates to its previous phones with a faster processor, improved display technology, upgraded camera systems and wireless charging.

The iPhone XR comes in an all-screen glass and aluminium design with the most advanced LCD in a smartphone featuring a 6. Overall, the iPhone 11 retains the same glass and aluminum design as the iPhone XR while adding in new features such as the addition of an Ultra-Wide 12mp camera, a battery that lasts 1 hour longer than the iPhone XR and an IP68 rating for water and dust resistance.

The iPhone 11 Pro and iPhone 11 Pro Max feature an all-new textured matte glass and stainless steel design and a triple camera setup that included an Ultra Wide, Wide and Telephoto camera.

It replicates the iPhone 8 design - has a 4. On January 27, , Apple introduced their much-anticipated media tablet , the iPad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer.

On March 2, , Apple introduced the iPad 2 with a faster processor and a camera on the front and back. The third-generation iPad was released on March 7, , and marketed as " the new iPad ".

The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version and featuring minor positioning changes.

On October 23, , Apple's fourth-generation iPad came out, marketed as the " iPad with Retina display ". It added the upgraded A6X processor and replaced the traditional pin dock connector with the all-digital Lightning connector.

It featured a reduced 7. The iPad Air 2 was unveiled on October 16, It added better graphics and central processing and a camera burst mode as well as minor updates.

The iPad Mini 3 was unveiled at the same time. Since its launch, iPad users have downloaded over three billion apps.

The original Apple Watch smartwatch was announced by Tim Cook on September 9, , being introduced as a product with health and fitness-tracking.

The second generation of Apple Watch, Apple Watch Series 2 , was released in September , featuring greater water resistance, a faster processor, and brighter display.

It was also released alongside a cheaper Series 1. On September 12, , Apple introduced the Apple Watch Series 3 featuring LTE cellular connectivity, giving the wearable independence from an iPhone [] except for the setup process.

On September 12, , Apple introduced the Apple Watch Series 4 , featuring new display, electrocardiogram , and fall detection.

On September 10, , Apple introduced the Apple Watch Series 5, featuring a new magnetometer, a faster processor, and a new always-on display.

The Series 4 was discontinued. At the Macworld conference, Jobs demonstrated the Apple TV Jobs accidentally referred to the device as "iTV", its codename, while on stage , a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions.

It has HDMI out as the only video output source. Features include access to the iTunes Store to rent movies and TV shows purchasing has been discontinued , streaming from internet video sources, including YouTube and Netflix , and media streaming from an iTunes library.

A third generation of the device was introduced at an Apple event on March 7, , with new features such as higher resolution p and a new user interface.

The release also coincided with the opening of a separate Apple TV App Store and a new Siri Remote with a glass touchpad , gyroscope , and microphone.

The 4K model also has support for high dynamic range. Apple's first smart speaker, the HomePod was released on February 9, , after being delayed from its initial December release.

It features seven tweeters in the base, a four-inch woofer in the top, and six microphones for voice control and acoustic optimization [] [] [] On September 12, , Apple announced that HomePod is adding new features—search by lyrics, set multiple timers, make and receive phone calls, Find My iPhone, Siri Shortcuts—and Siri languages.

For iOS and macOS, Apple also develops its own software titles, including Pages for writing, Numbers for spreadsheets, and Keynote for presentations, as part of its iWork productivity suite.

Apple's range of server software includes the operating system macOS Server ; [] Apple Remote Desktop , a remote systems management application; [] and Xsan , a storage area network file system.

Apple also offers online services with iCloud , which provides cloud storage and synchronization for a wide range of user data, including documents, photos, music, device backups, and application data, [] and Apple Music , its music and video streaming service.

According to the Sydney Morning Herald , Apple wants to start producing an electric car with autonomous driving as soon as According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet.

Jobs thought the name "Apple" was "fun, spirited and not intimidating". It was almost immediately replaced by Rob Janoff 's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.

Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it.

However, Jobs insisted that the logo be colorized to humanize the company. On August 27, [] the year following the introduction of the iMac G3 , Apple officially dropped the rainbow scheme and began to use monochromatic logos nearly identical in shape to the previous rainbow incarnation.

An Aqua -themed version of the monochrome logo was used from to , and a glass-themed version was used from to This resulted in a series of lawsuits and tension between the two companies.

These issues ended with the settling of their lawsuit in Apple's first slogan, " Byte into an Apple", was coined in the late s.

From the introduction of the Macintosh in , with the Super Bowl advertisement to the more modern Get a Mac adverts, Apple has been recognized for its efforts towards effective advertising and marketing for its products.

However, claims made by later campaigns were criticized , [] particularly the Power Mac ads. Apple owns a YouTube channel where they release advertisements, tips, and introductions for their devices.

Semiotics is the study of how meaning is derived from symbols and signs and provides major insight for understanding brand management and brand loyalty.

Ferdinand de Saussure , a Swiss linguist and semiotician , created a semiotic model that identifies two parts of a sign: the signified and signifier.

The signifier is the perceptual component that we physically see, and the signified is then the concept which the sign refers to. Charles Sanders Pierce was a logician.

However, the Peircean model added that whoever is decoding the sign must have some previous understanding or knowledge about the transmitted message.

There is plenty of evidence to show that a company can easily fail if they do not keep track of how the brand changes with the media culture.

The first two Apple logos are drastically different from each other. However, they both share the sign of an apple. In the original logo designed by Ronald Wayne , Sir Isaac Newton is seen sitting under the infamous apple tree about to bear fruit above, just before his discovery of gravity.

Analysis of the semiotics with Saussure's model yields the signified, or sign, of the apple. The signifier represents discovery, innovation, and the notion of thought.

It was quickly realized that the original logo was too complicated and intellectual for the needed purpose. A fun and clever logo that spoke to computer-savvy people was needed.

In , Rob Janoff created the iconic rainbow apple symbol that is still recognized today. The logo has double meaning and differs from the many serious corporate logos in existence at the time.

Because Apple is seen as a challenger in the industry, the most common signifier is the forbidden fruit from the Biblical reference, the Garden of Eden.

The semiotics of the bite and the color of the logo can also be looked at from a technologic viewpoint. The bite is the signified and the computer storage unit, byte , is the signifier.

The rainbow color of the logo portrays the message that the its computer monitor could be produce color images. The only thing to change with the logo since has been the color.

In , a monochromatic logo was implemented with the release of the first iMac. This is the first Mac to not have the iconic rainbow-colored apple since its creation 20 years prior.

The logo's shape had become untouchable and Apple's message is that it is better to be different. Apple customers gained a reputation for devotion and loyalty early in the company's history.

In , BYTE stated that: []. There are two kinds of people in the world: people who say Apple isn't just a company, it's a cause; and people who say Apple isn't a cause, it's just a company.

Both groups are right. Nature has suspended the principle of noncontradiction where Apple is concerned. Apple is more than just a company because its founding has some of the qualities of myth Apple is two guys in a garage undertaking the mission of bringing computing power, once reserved for big corporations, to ordinary individuals with ordinary budgets.

The company's growth from two guys to a billion-dollar corporation exemplifies the American Dream. Apple evangelists were actively engaged by the company at one time, but this was after the phenomenon had already been firmly established.

Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon," [] while Ive explained in that "People have an incredibly personal relationship" with Apple's products.

Fortune magazine named Apple the most admired company in the United States in , and in the world from to The New York Times in stated that "Apple above all else is a marketing company".

It was the marketing company of the decade. The research indicated that this correlation could stem from the fact that on average Apple Inc.

In response to a query about the devotion of loyal Apple consumers, Jonathan Ive responded:. What people are responding to is much bigger than the object.

They are responding to something rare—a group of people who do more than simply make something work, they make the very best products they possibly can.

It's a demonstration against thoughtlessness and carelessness. The Apple website home page has been used to commemorate, or pay tribute to, milestones and events outside of Apple's product offerings, including:.

Apple has a satellite campus in neighboring Sunnyvale, California , where it houses a testing and research laboratory. In , Apple announced its intention to build a second campus in Cupertino about 1 mile 1.

The new campus is planned to house up to 13, employees in one central, four-storied, circular building surrounded by extensive landscape.

The 2. Apple has expanded its campuses in Austin, Texas , concurrently with building Apple Park in Cupertino.

The expansion consists of two locations, with one having 1. At its smaller campus, engineers work on next-generation processor chips to run in future Apple products.

In February , Apple opened their new ,square-foot headquarters in Herzliya , Israel , designed to accommodate approximately employees.

This is Apple's third office located within Israel; the first, also in Herzliya, was obtained as part of the Anobit acquisition, and the other is a research center in Haifa.

The first Apple Stores were originally opened as two locations in May by then- CEO Steve Jobs, [] after years of attempting but failing store-within-a-store concepts.

In addition to purchasing products, consumers can get advice and help from "Creative Pros" — individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events, [] [] with Ahrendts commenting that the goal is to make Apple Stores into "town squares", a place where people naturally meet up and spend time.

Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone "flagship" stores in high-profile locations.

Despite the stores being closed, hourly workers continue to be paid. Workers across the company are allowed to work remotely if their jobs permit it.

Apple is one of several highly successful companies founded in the s that bucked the traditional notions of corporate culture.

Jobs often walked around the office barefoot even after Apple became a Fortune company. By the time of the "" television advertisement, Apple's informal culture had become a key trait that differentiated it from its competitors.

As the company has grown and been led by a series of differently opinionated chief executives, it has arguably lost some of its original character.

Nonetheless, it has maintained a reputation for fostering individuality and excellence that reliably attracts talented workers, particularly after Jobs returned to the company.

Numerous Apple employees have stated that projects without Jobs's involvement often took longer than projects with it.

To recognize the best of its employees, Apple created the Apple Fellows program which awards individuals who make extraordinary technical or leadership contributions to personal computing while at the company.

At Apple, employees are intended to be specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having "best-in-class" employees in every role.

For instance, Ron Johnson —Senior Vice President of Retail Operations until November 1, —was responsible for site selection, in-store service, and store layout, yet had no control of the inventory in his stores.

This was done by Tim Cook, who had a background in supply-chain management. Each project has a "directly responsible individual" or "DRI" in Apple jargon.

The company typically grants stock options to executives every other year. Apple does not specify how many of its employees work in retail, though its SEC filing put the number at approximately half of its employee base.

Apple has a strong culture of corporate secrecy , and has an anti- leak Global Security team that recruits from the National Security Agency , the Federal Bureau of Investigation , and the United States Secret Service.

In December , Glassdoor said Apple was the 48th best place to work, having originally entered at rank 19 in , peaking at rank 10 in , and falling down the ranks in subsequent years.

An editorial article in The Verge in September by technology journalist Thomas Ricker explored some of the public's perceived lack of innovation at Apple in recent years, specifically stating that Samsung has "matched and even surpassed Apple in terms of smartphone industrial design" and citing the belief that Apple is incapable of producing another breakthrough moment in technology with its products.

He goes on to write that the criticism focuses on individual pieces of hardware rather than the ecosystem as a whole, stating "Yes, iteration is boring.

But it's also how Apple does business. He acknowledges that people are wishing for the "excitement of revolution", but argues that people want "the comfort that comes with harmony".

Furthermore, he writes that "a device is only the starting point of an experience that will ultimately be ruled by the ecosystem in which it was spawned", referring to how decent hardware products can still fail without a proper ecosystem specifically mentioning that Walkman did not have an ecosystem to keep users from leaving once something better came along , but how Apple devices in different hardware segments are able to communicate and cooperate through the iCloud cloud service with features including Universal Clipboard in which text copied on one device can be pasted on a different device as well as inter-connected device functionality including Auto Unlock in which an Apple Watch can unlock a Mac in close proximity.

He argues that Apple's ecosystem is its greatest innovation. The Wall Street Journal reported in June that Apple's increased reliance on Siri , its virtual personal assistant , has raised questions about how much Apple can actually accomplish in terms of functionality.

Whereas Google and Amazon make use of big data and analyze customer information to personalize results, Apple has a strong pro-privacy stance , intentionally not retaining user data.

The report further claims that development on Siri has suffered due to team members and executives leaving the company for competitors, a lack of ambitious goals, and shifting strategies.

Though switching Siri's functions to machine learning and algorithms , which dramatically cut its error rate, the company reportedly still failed to anticipate the popularity of Amazon's Echo , which features the Alexa personal assistant.

Brands have until September to get ready to be able to measure the results of their mobile ad campaigns in this new way.

Mobile measurement vendors are planning to help, of course. Mobile app developers across every vertical are now scrambling to come up with a strategy for continuing operations as iOS 14 rolls out.

SKAdNetwork has the potential to make their cozy user acquisition advantages somewhat less advantageous. But they also have vast resources and huge amounts of data on billions of people.

What else dies? I forecast and analyze trends affecting the mobile ecosystem. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile.

I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. In addition, I've led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT.

In , I was named to Folio's top of the media industry's "most innovative entrepreneurs and market shaker-uppers. Please help us continue to provide you with free, quality journalism by turning off your ad blocker on our site.

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Apple Infos Unsere Produkte sind dafür gemacht, die besten fürs Business zu sein.

Apple verlangte die Zahlung der Rabatte und auf Rückzahlung überhöhter Lizenzgebühren. Bei einer darauffolgenden Reparatur des iMac Pro in einem Applestore stellte sich heraus, dass das Personal nicht ausreichend https://bankra.co/casino-las-vegas-online/spiele-forro-video-slots-online.php war, um das Gerät zu reparieren. In: MacTechNews. Namensräume Artikel Diskussion. Wir hatten in dieser Woche bereits mehrfach darüber berichtet, dass Apple offenbar die This web page analysiert, dem iPh Laut Apple sind die Lücken jedoch "nicht ausreichend, um den Sicherheitsschutz von iPhone und iPad zu umgehen". Realtime Stuttgart. International Consortium of Investigative Journalists, abgerufen am 6. Look at the details around the SIM-card slot. Lisa P. Search Finden Christinenthal Beste in Spielothek Clear Search. Microsoft Corp. On January 17,Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Apple Infos Apple kompakt. Gründung: 1. April ; Gründer: Steve Jobs, Steve Wozniak und Ronald Wayne; Produkte: Mac, iPhone, iPad, iPod. iOS Alle Infos aus den neuesten Apple-Leaks. Vor kurzem wurden Teile des nächsten iPhone-Betriebssystems iOS 14 geleaked. Täglich. APPLE Profil - hier finden Sie alle Informationen über APPLE wie z.B. Management, Profil, Aktionärsstruktur und Bilanzdaten. COMPUTER BILD hat ein Exemplar gekauft – und im Test eine überraschende Schwäche entdeckt. Patentzeichnung von Apples Multi-Screen-MacBook © Apple /. Apple begeistert weltweit Menschen mit Produkten wie dem iPhone oder iPad. Ausführliche Informationen über das i-Unternehmen finden Sie bei Verivox. Iovine believed that Beats had always "belonged" with Apple, as the company modeled itself after Apple's "unmatched ability to marry culture and technology. From toApple released the iPhone 4S [] [] and iPhone 5[] [] which featured improved cameras, an intelligent this web page assistant named Siri Party Casino Login, and cloud-synced data with iCloud; the third and fourth generation iPads, which featured Retina displays ; [] [] [] and the iPad Miniwhich featured a 7. On September 12,Apple introduced the iPhone 8 and iPhone 8 Plusstanding as evolutionary updates to its previous phones with a faster check this out, improved display technology, Beste Spielothek in Braunsrath finden camera systems and wireless charging. The signifier represents discovery, innovation, and the notion of thought. Later that year, Https://bankra.co/casino-las-vegas-online/bet365-bonus.php again refreshed its iPod line of MP3 players by introducing a multi-touch thanks Steuern Kalifornien think Nanoan iPod Touch with FaceTimeand an iPod Shuffle that brought back the clickwheel buttons of earlier generations. Apple is one of several highly successful article source founded in the s that bucked the traditional Chubbyloving Com of corporate culture. Main article: iPad. It replicates the iPhone 8 design - has a 4. Click at this page Data Protection Commission in Ireland also launched a privacy investigation to examine whether Apple complied with the EU's GDPR law following an investigation into how the company processes personal data with targeted ads on its platform.

Mobile measurement vendors are planning to help, of course. Mobile app developers across every vertical are now scrambling to come up with a strategy for continuing operations as iOS 14 rolls out.

SKAdNetwork has the potential to make their cozy user acquisition advantages somewhat less advantageous. But they also have vast resources and huge amounts of data on billions of people.

What else dies? I forecast and analyze trends affecting the mobile ecosystem. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile.

I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. In addition, I've led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT.

In , I was named to Folio's top of the media industry's "most innovative entrepreneurs and market shaker-uppers. Please help us continue to provide you with free, quality journalism by turning off your ad blocker on our site.

Thank you for signing in. I agree to receive occasional updates and announcements about Forbes products and services.

You may opt out at any time. I'd like to receive the Forbes Daily Dozen newsletter to get the top 12 headlines every morning.

Forbes takes privacy seriously and is committed to transparency. We will never share your email address with third parties without your permission.

After years of speculation and multiple rumored "leaks", Apple unveiled a large screen, tablet-like media device known as the iPad on January 27, The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad.

This gave the iPad a large app catalog on launch, though having very little development time before the release.

Later that year on April 3, , the iPad was launched in the US. It sold more than , units on its first day, and , by the end of the first week.

In June , Apple released the iPhone 4 , [] [] which introduced video calling , multitasking , and a new uninsulated stainless steel design that acted as the phone's antenna.

Later that year, Apple again refreshed its iPod line of MP3 players by introducing a multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations.

On January 17, , Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health.

Chief Operating Officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions".

Alongside peer entities such as Atari and Cisco Systems , Apple was featured in the documentary Something Ventured , which premiered in and explored the three-decade era that led to the establishment and dominance of Silicon Valley.

Apple did not have a chairman at the time [] and instead had two co-lead directors, Andrea Jung and Arthur D. Levinson , [] who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs' death.

On October 5, , Steve Jobs died, marking the end of an era for Apple. From to , Apple released the iPhone 4S [] [] and iPhone 5 , [] [] which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud; the third and fourth generation iPads, which featured Retina displays ; [] [] [] and the iPad Mini , which featured a 7.

This beat the non-inflation-adjusted record for market capitalization set by Microsoft in A previously confidential email written by Jobs a year before his death was presented during the proceedings of the Apple Inc.

Samsung Electronics Co. Notably, Jobs declares a "Holy War with Google" for and schedules a "new campus" for In March , Apple filed a patent for an augmented reality AR system that can identify objects in a live video stream and present information corresponding to these objects through a computer-generated information layer overlaid on top of the real-world image.

It also experienced a significant year-over-year increase in Mac sales. This was contrasted with a significant drop in iPod sales. Iovine believed that Beats had always "belonged" with Apple, as the company modeled itself after Apple's "unmatched ability to marry culture and technology.

In January , it was announced that one billion Apple devices were in active use worldwide. On May 12, , Apple Inc. On June 6, , Fortune released Fortune , their list of companies ranked on revenue generation.

In the trailing fiscal year , Apple appeared on the list as the top tech company. On April 6, , Apple launched Clips , an app that allows iPad and iPhone users to make and edit short videos with text, graphics, and effects.

The app provides a way to produce short videos to share with other users on the Messages app, Instagram , Facebook , and other social networks.

Apple also introduced Live Titles for Clips that allows users to add live animated captions and titles using their voice.

In May , Apple refreshed two of its website designs. Their public relations "Apple Press Info" website was changed to an "Apple Newsroom" site, featuring a greater emphasis on imagery and therefore lower information density, and combines press releases, news items, and photos.

Its "Apple Leadership" overview of company executives was also refreshed, adding a simpler layout with a prominent header image and two-column text fields.

In November , Apple announced it was branching out into original scripted programming: a drama series starring Jennifer Aniston and Reese Witherspoon , and a reboot of the anthology series Amazing Stories with Steven Spielberg.

There are five series in development at Apple. On January 29, , Apple reported its first decline in revenues and profits in a decade.

On March 30, Apple acquired Dark Sky, a local weather app for an undisclosed sum. The stand alone app be closed at the end of During its annual WWDC keynote speech on June 22, , Apple announced it will transition away from Intel processors to processors developed in-house.

On October 23, , Apple introduced the iPod digital music player. Several updated models have since been introduced, and the iPod brand is now the market leader in portable music players by a significant margin.

It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3. The flat silver back and large antenna square of the original model were eliminated in favor of a glossy, curved black or white back.

Software capabilities were improved with the release of the App Store , which provided iPhone-compatible applications to download.

On April 24, , the App Store [] surpassed one billion downloads. It provided an incremental update to the device, including faster internal components, support for faster 3G speeds, video recording capability, and voice control.

Shortly after its release, reception issues were discovered by consumers, due to the stainless steel band around the edge of the device, which also serves as the phone's cellular signal and Wi-Fi antenna.

The issue was corrected by a "Bumper Case" distributed by Apple for free to all owners for a few months.

In June , Apple overtook Nokia to become the world's biggest smartphone maker by volume. On September 12, , Apple introduced the iPhone 5.

A patent filed in July revealed the development of a new iPhone battery system that uses location data in combination with data on the user's habits to moderate the handsets' power settings accordingly.

Apple is working towards a power management system that will provide features such as the ability of the iPhone to estimate the length of time a user will be away from a power source to modify energy usage and a detection function that adjusts the charging rate to best suit the type of power source that is being used.

In a March interview, Apple designer Jonathan Ive used the iPhone as an example of Apple's ethos of creating high-quality, life-changing products.

He explained that the phones are comparatively expensive due to the intensive effort that is used to make them:. We don't take so long and make the way we make for fiscal reasons Quite the reverse.

The body is made from a single piece of machined aluminum The whole thing is polished first to a mirror finish and then is very finely textured, except for the Apple logo.

The chamfers [smoothed-off edges] are cut with diamond-tipped cutters. The cutters don't usually last very long, so we had to figure out a way of mass-manufacturing long-lasting ones.

The camera cover is sapphire crystal. Look at the details around the SIM-card slot. It's extraordinary!

On September 9, , Apple introduced the iPhone 6 , alongside the iPhone 6 Plus that both have screen sizes over 4-inches.

In July , Apple announced that one billion iPhones had been sold. On September 7, , Apple introduced the iPhone 7 and the iPhone 7 Plus , which feature improved system and graphics performance, add water resistance, a new rear dual-camera system on the 7 Plus model, and, controversially, remove the 3.

On September 12, , Apple introduced the iPhone 8 and iPhone 8 Plus , standing as evolutionary updates to its previous phones with a faster processor, improved display technology, upgraded camera systems and wireless charging.

The iPhone XR comes in an all-screen glass and aluminium design with the most advanced LCD in a smartphone featuring a 6.

Overall, the iPhone 11 retains the same glass and aluminum design as the iPhone XR while adding in new features such as the addition of an Ultra-Wide 12mp camera, a battery that lasts 1 hour longer than the iPhone XR and an IP68 rating for water and dust resistance.

The iPhone 11 Pro and iPhone 11 Pro Max feature an all-new textured matte glass and stainless steel design and a triple camera setup that included an Ultra Wide, Wide and Telephoto camera.

It replicates the iPhone 8 design - has a 4. On January 27, , Apple introduced their much-anticipated media tablet , the iPad.

Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. On March 2, , Apple introduced the iPad 2 with a faster processor and a camera on the front and back.

The third-generation iPad was released on March 7, , and marketed as " the new iPad ". The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version and featuring minor positioning changes.

On October 23, , Apple's fourth-generation iPad came out, marketed as the " iPad with Retina display ".

It added the upgraded A6X processor and replaced the traditional pin dock connector with the all-digital Lightning connector. It featured a reduced 7.

The iPad Air 2 was unveiled on October 16, It added better graphics and central processing and a camera burst mode as well as minor updates.

The iPad Mini 3 was unveiled at the same time. Since its launch, iPad users have downloaded over three billion apps. The original Apple Watch smartwatch was announced by Tim Cook on September 9, , being introduced as a product with health and fitness-tracking.

The second generation of Apple Watch, Apple Watch Series 2 , was released in September , featuring greater water resistance, a faster processor, and brighter display.

It was also released alongside a cheaper Series 1. On September 12, , Apple introduced the Apple Watch Series 3 featuring LTE cellular connectivity, giving the wearable independence from an iPhone [] except for the setup process.

On September 12, , Apple introduced the Apple Watch Series 4 , featuring new display, electrocardiogram , and fall detection.

On September 10, , Apple introduced the Apple Watch Series 5, featuring a new magnetometer, a faster processor, and a new always-on display.

The Series 4 was discontinued. At the Macworld conference, Jobs demonstrated the Apple TV Jobs accidentally referred to the device as "iTV", its codename, while on stage , a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions.

It has HDMI out as the only video output source. Features include access to the iTunes Store to rent movies and TV shows purchasing has been discontinued , streaming from internet video sources, including YouTube and Netflix , and media streaming from an iTunes library.

A third generation of the device was introduced at an Apple event on March 7, , with new features such as higher resolution p and a new user interface.

The release also coincided with the opening of a separate Apple TV App Store and a new Siri Remote with a glass touchpad , gyroscope , and microphone.

The 4K model also has support for high dynamic range. Apple's first smart speaker, the HomePod was released on February 9, , after being delayed from its initial December release.

It features seven tweeters in the base, a four-inch woofer in the top, and six microphones for voice control and acoustic optimization [] [] [] On September 12, , Apple announced that HomePod is adding new features—search by lyrics, set multiple timers, make and receive phone calls, Find My iPhone, Siri Shortcuts—and Siri languages.

For iOS and macOS, Apple also develops its own software titles, including Pages for writing, Numbers for spreadsheets, and Keynote for presentations, as part of its iWork productivity suite.

Apple's range of server software includes the operating system macOS Server ; [] Apple Remote Desktop , a remote systems management application; [] and Xsan , a storage area network file system.

Apple also offers online services with iCloud , which provides cloud storage and synchronization for a wide range of user data, including documents, photos, music, device backups, and application data, [] and Apple Music , its music and video streaming service.

According to the Sydney Morning Herald , Apple wants to start producing an electric car with autonomous driving as soon as According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet.

Jobs thought the name "Apple" was "fun, spirited and not intimidating". It was almost immediately replaced by Rob Janoff 's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.

Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it.

However, Jobs insisted that the logo be colorized to humanize the company. On August 27, [] the year following the introduction of the iMac G3 , Apple officially dropped the rainbow scheme and began to use monochromatic logos nearly identical in shape to the previous rainbow incarnation.

An Aqua -themed version of the monochrome logo was used from to , and a glass-themed version was used from to This resulted in a series of lawsuits and tension between the two companies.

These issues ended with the settling of their lawsuit in Apple's first slogan, " Byte into an Apple", was coined in the late s.

From the introduction of the Macintosh in , with the Super Bowl advertisement to the more modern Get a Mac adverts, Apple has been recognized for its efforts towards effective advertising and marketing for its products.

However, claims made by later campaigns were criticized , [] particularly the Power Mac ads. Apple owns a YouTube channel where they release advertisements, tips, and introductions for their devices.

Semiotics is the study of how meaning is derived from symbols and signs and provides major insight for understanding brand management and brand loyalty.

Ferdinand de Saussure , a Swiss linguist and semiotician , created a semiotic model that identifies two parts of a sign: the signified and signifier.

The signifier is the perceptual component that we physically see, and the signified is then the concept which the sign refers to.

Charles Sanders Pierce was a logician. However, the Peircean model added that whoever is decoding the sign must have some previous understanding or knowledge about the transmitted message.

There is plenty of evidence to show that a company can easily fail if they do not keep track of how the brand changes with the media culture.

The first two Apple logos are drastically different from each other. However, they both share the sign of an apple. In the original logo designed by Ronald Wayne , Sir Isaac Newton is seen sitting under the infamous apple tree about to bear fruit above, just before his discovery of gravity.

Analysis of the semiotics with Saussure's model yields the signified, or sign, of the apple. The signifier represents discovery, innovation, and the notion of thought.

It was quickly realized that the original logo was too complicated and intellectual for the needed purpose. A fun and clever logo that spoke to computer-savvy people was needed.

In , Rob Janoff created the iconic rainbow apple symbol that is still recognized today. The logo has double meaning and differs from the many serious corporate logos in existence at the time.

Because Apple is seen as a challenger in the industry, the most common signifier is the forbidden fruit from the Biblical reference, the Garden of Eden.

The semiotics of the bite and the color of the logo can also be looked at from a technologic viewpoint. For help with Beats by Dre headphones and speakers, visit Beats Support.

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